How is PPC Management Pricing Determined?

WebpageFX offers three different pay-per-click management packages. The pricing of each package is based on the budget of the campaigns managed, and our individual pay-per-click packages pretty much any need you could have. Our PPC management pricing also varies by additional services included in each package, such as landing page design and implementation and website conversion analysis reporting.

For a detailed explanation of PPC pricing models from one of the top PPC agencies in the industry, please see the charts below for PPC management cost and other important information. Currently, the PPC and AdWords management packages offered are PPC, Remarketing, and Mobile PPC.

PPC Management Pricing

Features Basic Plan Aggressive Plan Market Leader
Monthly PPC spend with PPC networks Up to $2,500 $2,501 to $5,000 $5,001+
Keywords in campaign Up to 400 Up to 2,000 Up to 10,000
Google PPC Network
Bing PPC Networks  
Facebook PPC  
Google Remarketing  
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity  
Setup and management of rule based bidding  
International PPC campaign management  
Ecommerce PPC ROI reporting  
Landing Page design & selection  
Website conversion analysis reporting  
Banner ad design for remarketing   Add $1,000 1 set included
Facebook remarketing (Includes banner design)    
Website conversion analysis implementation     By Quote
Landing page performance testing     By Quote
Multivariant testing ecommerce store & checkout/cart process     By Quote
Monthly performance & analysis reporting
Free $100 AdWords credit to new clients
One time setup (1st month): $1000 $1750 $2500
Progressive monthly management cost: $325 (& minimum for all plans) 14% of monthly budget 12% of monthly budget
$50k+ mo budget = 8% of mo budget

Remarketing Campaign Pricing

Features Basic Plan Aggressive Plan Market Leader
Monthly spend to remarketing networks Up to $1,500 $1,501 to $3,500 $3,501+
Google display network set up (text ads only) gets image ads
Frequency limitations
Installation of remarketing tags
Call to action strategy
Custom audience combinations  
Ad placement optimization  
Mobile & tablet targeting    
A/B split testing of ads  
Facebook remarketing    
Twitter remarketing  
Banner creative
Edits to creative
Number of JPG banner ad sets provided (9 sizes per set) 1 set 1 set 2 sets
One time setup (initial) $1,000 $1,400 $2,000
Progressive monthly management cost (Waived if doing Aggressive or Market Leader PPC Management & 25% discount for Basic PPC Customers): $225 $350 $500

Social, Mobile, & Mobile App PPC Advertising Pricing

Spend $400 to $2,000 $2,001 to $5,000 $5,001+
Geo-fencing ad targeting
Mobile ad design formats:      
120x20
168x28
216x36
300x50
Google mobile search ads
Bing/Yahoo mobile search ads
YouTube/video ads
Ads in iPhone apps
Ads in Android apps
Facebook mobile ads  
FourSquare ads  
Mobile coupons  
Ads on Pandora/mobile radio (Client supplies audio file)    
Twitter mobile ads    
International mobile ads    
SMS messages    
SMS delivery     $0.035 per recipient
One time setup (1st month): $900 $1,300 $1,700
Progressive monthly management cost (Waived if doing Market Leader PPC Management, 30% discount for Aggressive PPC Management, and 15% discount for Basic PPC Customers): $325 $500 $750

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